Search Engine Marketing (SEM)
Search Engine Marketing (SEM) encompasses all forms of paid search, including PPC (Pay Per Click), CPC (Cost Per Click) and CPA (Cost Per Acquisition). SEM works by generating or increasing website traffic via paid channels, either as a replacement for or, more commonly and definitely more effectively, to run alongside organic activity in a full search marketing plan. Clients only pay for results, be it “like” clicks on websites or contacting a business number.
SEM is ideal for a new website as the result in gathering traffic is immediate and impressive. It also places all and any businesses on a level playing field. Unlike the majority of digital advertising, SEM is non-intrusive and it is arguably the fastest way to drive traffic to a website.
Why Is SEM Important?
With an increasing trend of consumers to research and shop online, SEM has become a crucial online marketing strategy to increase company’s reach. As an added bonus, each visitor improves the website’s rankings in organic search results. Search marketing reaches consumers at exactly the right time: when they are open to new information and in an excellent state of mind to make a purchase.
SEM works hand-in-hand with SEO. SEM yields instant and scalable results while SEO takes months to build up an organic and more permanent ranking for your site on Search Engines. Contact us today for more information.