Search Engine Marketing (SEM)
SEM encompasses all forms of paid search, including PPC (Pay Per Click)/CPC (Cost Per Click), and CPA (Cost Per Acquisition). The idea with SEM is to generate or increase website traffic via paid channels either as a replacement for or, more commonly and definitely more effectively, to run alongside organic activity in a full search marketing plan. Only pay for results, like clicks to website or calls a business contact number.
Search Engine Marketing (SEM) is ideal for a new website as its results are immediate and place all businesses on a level playing field regardless of scale. Search Engine Marketing (SEM) should be implemented upon site launch to gather immediate traffic and impressions. Unlike the majority of digital advertising, SEM is non-intrusive and results are immediate with SEM. It is arguably the fastest way to drive traffic to a website.
Why Is SEM Important?
With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach. As an added bonus, each visitor incrementally improves the website’s rankings in organic search results. Search marketing reaches consumers at exactly the right time: when they are open to new information and in an excellent state of mind to make a purchase.
SEM works hand-in-hand with SEO. SEM yields instant and scalable results while SEO takes months to build up an organic and more permanent ranking for your site on Search Engines. Contact us today more information.